Trying to cash in on the popularity of grumpy skater chick Avril Lavigne, music execs yoink another young lady with attitude into the limelight. That lady was Michelle Branch.
I remember how the American music execs positioned itself to launch Branch to the European side of the pond. This previously unheard of artist started to appear on late-night European chat shows and a couple of her songs popped up here and there as incidental music on TV shows. Even the Guardian newspaper’s Saturday supplement suggested that no middle-class proto-hipster’s coffee table would be complete without a carefully placed copy of the album to wow their less cultured dinner party guests.
I bought it. I liked it. I listened to it in conjunction with the more feisty Lavigne. I watched as almost like a light switch being turned off, Branch seemed to dissolve into the general white noise of music, overshadowed by Lavigne and later, more successful artists.
Stegzy's Music Project 
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