Tess Don’t Tell was the first song I ever heard from this, Ivy’s fifth studio album. I forget where it was but suspect that it was on a random “Music you might like” playlist from the earlier days of Last.FM before it was bought by Spotify and ruined. Of course having a band name like Ivy meant having to use hardcore advanced Googlefu so that Ivy, the American band, came up in searches instead of what other monstrosities came up instead.
Ivy’s sound is a familiar one, haunting female vocals over lackadaisical rhythm and melody that just says LAZY SUMMER’S DAY in huge invisible letters. They’ve been sampled in Europe and were quite popular in parts of North America and Canada for a while. Sadly, as with many non-British bands, the licencing laws and promotion of such bands in the UK mean that few people here have heard of them except perhaps in the occasional American TV show or film.
Trying to cash in on the popularity of grumpy skater chick Avril Lavigne, music execs yoink another young lady with attitude into the limelight. That lady was Michelle Branch.
I remember how the American music execs positioned itself to launch Branch to the European side of the pond. This previously unheard of artist started to appear on late-night European chat shows and a couple of her songs popped up here and there as incidental music on TV shows. Even the Guardian newspaper’s Saturday supplement suggested that no middle-class proto-hipster’s coffee table would be complete without a carefully placed copy of the album to wow their less cultured dinner party guests.
I bought it. I liked it. I listened to it in conjunction with the more feisty Lavigne. I watched as almost like a light switch being turned off, Branch seemed to dissolve into the general white noise of music, overshadowed by Lavigne and later, more successful artists.
In the Clear – Ivy [#626]
by stegzyIvy’s sound is a familiar one, haunting female vocals over lackadaisical rhythm and melody that just says LAZY SUMMER’S DAY in huge invisible letters. They’ve been sampled in Europe and were quite popular in parts of North America and Canada for a while. Sadly, as with many non-British bands, the licencing laws and promotion of such bands in the UK mean that few people here have heard of them except perhaps in the occasional American TV show or film.
Which is a great shame.
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2005 American Pop Rock Artist Indie Ivy